Yamatani - Forged in Tradition: Yamatani Sangyo and the Spirit of Tsubame-Sanjo

Yamatani - Forged in Tradition: Yamatani Sangyo and the Spirit of Tsubame-Sanjo

Founded in 1979, Yamatani Sangyo Co., Ltd. is based in Sanjo City, Niigata Prefecture—one of Japan’s three major metalworking regions. They specialize in the planning, development, and sales of metalware, outdoor gear, and kitchen tools.
Working closely with top-tier partner factories in the renowned craftsmanship hub of Tsubame-Sanjo, they bring together traditional Japanese manufacturing excellence with flexibility and uncompromising quality.
They also offer comprehensive OEM services, developing custom-designed products that meet the specific needs of their clients. By pursuing usability, safety, and functional aesthetics, they deliver products that seamlessly bridge traditional Japanese craftsmanship with today’s modern lifestyle—bringing authentic value to markets in Japan and around the world.

CEO message

Yamatani Sangyo Co., Ltd. was originally founded in 1979 by the former president as a wholesaler of metal fishing gear.
Over the years, we have embraced the changing times, and I, as the second-generation president, now lead the company. Today, we continue to operate our core wholesale business in fishing gear while also running our e-commerce brand “Murano-Kajiya” (The Village Blacksmith), offering high-quality tools and products online.
Both the fishing gear and our online offerings are made possible through the strong partnerships we have with local manufacturers and craftspeople in our region. I am deeply grateful to all those who support our work and remain committed to growing together in mutual prosperity—through sincerity, dedication, and respect for craftsmanship.

Crafting Value with Heart: Rooted in Tsubame-Sanjo, Growing with Community”
With sincerity, integrity, and kindness at the heart of everything they do, they are dedicated to creating lasting value and contributing to the happiness of people through their work.
As a company rooted in the renowned manufacturing region of Tsubame-Sanjo, they strive to support and revitalize their local community—growing together and making a meaningful contribution to society through craftsmanship and collaboration.


Awards

2024
Omotenashi Selection 2024 – Grand Gold Award (Naguri Knife)
Niigata IDS Design Competition – Second Prize (Naguri Knife)
Kyoto Ani Monozukuri Award 2024 – Gold Award in Craft Design Category(‘Delicious in Dungeon’ × Murano-Kajiya Collaboration Cookware)

2023
German Design Award – Winner (Outdoor Knife)
Tsubame Industrial Design Competition – Runner-up Grand Prize (Dutch Oven)

2022
iF Design Award – Winner (Outdoor Knife)
Niigata IDS Design Competition – Jury’s Prize (Card-Style Stove)
Tsubame Industrial Design Competition – Runner-up Grand Prize (Square Kettle)

2021
Good Design Award – Winner (Outdoor Knife)
Niigata IDS Design Competition – Jury’s Prize (Peg Solo Stove)
Tsubame Industrial Design Competition – Jury’s Prize (Outdoor Knife)

2020
Niigata IDS Design Competition – Jury’s Prize (Mosquito Coil Holder)

2019
Niigata IDS Design Competition – IDS Prize (Retro-Cute Z Can Opener)
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